Open address
Open address imagines a shared workshop in a converted building. The wayfinding study prioritizes rooms, directions and opening hours over a large institutional mark. The identity appears as a quiet supporting element rather than the first thing someone must decode.
The brief
A visitor entering an unfamiliar building needs a destination and a route. A beautiful name on the wall is not enough. I began by listing the questions asked at the entrance: which floor, which room, whether the space is open and where to wait.
The decision
The signs use a large room name, a plain directional line and a small address code. The code is repeated on the printed invitation, connecting the information someone receives before arrival with what they see at the door.
The system
The design uses a small set of sign proportions rather than one rigid size. Door labels, floor directories and temporary notices share alignment and type hierarchy. Temporary signs can be made on an ordinary printer without losing the central information order.
The detail
I avoided using color as the only distinction between floors. The floor number remains explicit and the direction is expressed in words as well as a line. A person should not need to remember a color palette to find a room.
The limit
The workshop and address are fictional. This is a graphic concept, not a tested accessibility or building-compliance system. A real installation would require site measurements, user testing and appropriate local requirements before fabrication.
Production notes
Original vector artwork. The displayed color is a screen approximation. This is a concept, not a press-ready specification. Confirm paper, ink, trim, folds and type reproduction with a physical proof before adapting it for production.