After Hours

A frame for the unexpected.

• Positioning & naming
• Flexible visual identity
• Event campaign system
• Digital programme concept

A self-initiated identity for a late-night arts programme. After Hours brings exhibitions, listening sessions, and performances together under one roof. The challenge was to give an eclectic programme a recognisable rhythm without making every event look the same.

A bracket opens a possibility. We use an oversized pair of parentheses as an invitation: a flexible container for whatever happens next. Acid yellow, electric blue, and an unapologetically direct typographic voice connect posters, tickets, and a digital programme.

Original concept study. No commissioned client or commercial outcome implied.

More than a mark.
A way of showing up.

The strongest identities hold together without making every application identical. This system uses a small set of recognisable ingredients, then lets scale, context, and material change the composition.

Each application answers a different question: how to catch attention at a distance, how to reward a closer look, and how to make an everyday interaction feel considered. The work is complete enough to describe a direction and open enough to keep evolving.