Open Water

Follow your own line.

• Editorial identity
• Cover system
• Art direction
• Publication website concept

An independent swim and coastal culture journal concept. Open Water celebrates the feeling of being outside rather than competitive performance. The visual system had to hold personal stories, practical information, and a changing landscape in the same editorial world.

A flowing line creates a quiet sense of continuity. Deep blue and chalk white anchor the identity, while oversized type makes headlines feel almost physical. The direction moves comfortably between magazine covers, environmental posters, and a simple digital reading experience.

Original concept study. No commissioned client or commercial outcome implied.

More than a mark.
A way of showing up.

The strongest identities hold together without making every application identical. This system uses a small set of recognisable ingredients, then lets scale, context, and material change the composition.

Each application answers a different question: how to catch attention at a distance, how to reward a closer look, and how to make an everyday interaction feel considered. The work is complete enough to describe a direction and open enough to keep evolving.