Packaging
OPEN
A self-initiated sparkling-water identity that lets one word, one color, and one clear silhouette do the work.
Open study
Identity, packaging, and campaigns for brands with a clear point of view.
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Packaging
A self-initiated sparkling-water identity that lets one word, one color, and one clear silhouette do the work.
Open study
Graphic design
An exhibition-identity study built around strong type, a focused geometric accent, and the scale of a printed poster.
Open study
Identity
A community-identity concept explored through a tote bag, printed invitation, and a direct typographic voice.
Open study
A strong idea gets clearer as it moves from a word to an image, an object, or a digital experience.
Define a visual direction, then make the type, color, and image choices work together.
Give an object a clear identity through proportion, hierarchy, and material context.
Turn a focused concept into a set of images and messages that belong to the same idea.
THE PRACTICE
Odd Company is a fictional creative practice. These three studies explore how a simple idea can become a coherent visual system.
The work is original concept development. No client roster, awards, or commercial outcomes are implied.