Packaging
OPEN.
A bright idea, easy to recognize.
THE QUESTION.
Create a packaging concept that reads quickly and feels expressive without relying on a collection of competing claims.
THE DIRECTION.
Use a single bold wordmark on a yellow can, then place it against blue to create a clear visual relationship. Keep the surrounding composition simple enough for the object to remain the subject.
THE SCOPE.
- Packaging direction
- Wordmark study
- Campaign image
One original generated campaign photograph and a complete portfolio presentation. This is a fictional concept, not a commercial product or client commission.