# COMMON GROUND / Fashion lookbook ## The brief Build a complete, original, production-quality responsive website for COMMON GROUND: A modern clothing label with a lookbook-led storefront and useful sizing guidance. This is a fictional brand concept. Use the supplied HTML demo as the working reference, and turn this specification into a complete website, not a single hero or a screenshot. The primary headline is exactly “Wear it your way.”. The primary action is “Build your look”. The audience should immediately understand what this brand offers and have a useful way to explore it. Do not imply that the fictional business is operating or that an order, booking, or message has been sent. ## Art direction The visual language is fashion lookbook. The defining composition is full-bleed campaign photo, condensed headline, lookbook rail, fit guide, capsule collection, shopping bag. Use the three brand colors #e0e8ef, #25343e, #405d71 as the page background, foreground, and accent respectively. Build a deliberate type hierarchy: a confident display headline, short readable descriptions, compact labels, and clear action text. Use locally hosted Geist for sans-serif text; for explicitly editorial hospitality, dining, craft, or magazine treatments, use a restrained Georgia display face. Keep display letter spacing around -0.04em to -0.065em and body copy at 16px or larger. Do not copy MotionSites branding or use its prompt text. Keep a single consistent theme throughout the page. ## First viewport The everyday collection. Compose the hero according to the common-ground reference with the supplied image and headline. Use purposeful negative space rather than extra slogans. Ensure the headline, useful context, and primary action are visible on a normal laptop. Use clamp-based type sizing and preserve image focal points. The navigation contains “Our approach”, “The capsule”, and “Build your look”, each linking to a real section. A mobile menu must open, close, announce its state, and remain keyboard accessible. ## Complete content and page flow 1. Hero: “Wear it your way.”. Supporting copy: “Easy layers. Considered fits. A collection for all the different versions of your everyday.”. 2. Brand story: “Fewer pieces. More possibilities.”. Copy: “A capsule wardrobe built for how you actually move through a day. Easy layers, considered fits, and colors that work together without much thought.”. Use a different layout rhythm from the hero and allow the prose to breathe. 3. The capsule: 1) The Overshirt / Layer: A relaxed outer layer for the in-between weather. 2) The Everyday Tee / Essential: A simple foundation with room to move. 3) The Straight Trouser / Form: An easy line from the waist to the hem.. Use the relevant project, product, article, or service presentation. Detail buttons must reveal meaningful content in an accessible dialog; never leave dead links. 4. Questions: “How do I choose my size?” Answer: “The example size guide lists garment chest measurements: S 100 cm, M 108 cm, L 116 cm, XL 124 cm. Compare with a garment you already like.” “Is checkout live?” Answer: “No. You can configure pieces and use the local shopping bag, but orders and payments are not processed.” Use native disclosures or an accessible accordion. 5. Interactive experience: select garment size and color; view sizing chart; add and remove garments from a demo bag. Include labels, validation, result feedback, and the ability to change a choice and recompute. 6. Footer: brand wordmark, asset credits, return to the collection, motion control, and a discreet statement that this is an original fictional concept. ## Functional contract Implement the full cart interaction, not a decorative form. Use the included demo’s behavior and calculations as the baseline. Validate numeric ranges and date ordering before producing a result. Show all prices as illustrative sample prices. Any simulated reservation or inquiry must explicitly say that nothing was submitted. Local cart and saved selections should survive a reload when browser storage is available; handle unavailable or invalid local storage gracefully. Provide add/remove behavior where applicable. Do not build a fake checkout, collect payment details, or invent a backend connection. The main call to action must lead to the experience form on this page. ## Images and assets Use assets/hero.webp, a locally packaged fashion image. Read assets/CREDITS.txt for actual source, photographer, reuse license, or original generation provenance. Keep this provenance with derivatives. Do not hotlink paid, inaccessible, or random images. Avoid inventing additional product photos. Repeated crops should be treated as visual studies of the supplied image, not evidence of separate real projects. Reserve intrinsic width and height, preload the hero, and lazy-load lower images. Include the locally hosted font and its license. If producing a new image, use a clean standalone fashion composition with no website text, watermark, or UI chrome; match the palette and the visual purpose of the supplied asset. ## Motion and interaction design Use campaign image reveal, lookbook slide, selected size feedback. Every movement must communicate hierarchy, content arrival, selection feedback, or a change of state. Favor transform and opacity; avoid scrolling event loops, flashing, layout-shifting entrances, and decorative effects that obstruct reading. Honor prefers-reduced-motion and provide a pause control for automatic motion. Hover treatments need matching focus treatments. Do not hide necessary content until an animation executes. ## Responsive and accessible delivery At wide sizes, use the intentional composition described above. At tablet sizes, reduce large type and simplify multi-column regions. Below 700px, collapse complex layouts into a clear single column, keep 22px side gutters, show the accessible mobile navigation, and ensure forms use the available width. Avoid horizontal overflow at 320px, 390px, 768px, and 1440px. Preserve readable controls under text zoom. Use semantic header, nav, main, section, form, label, button, and footer elements; one h1; ordered heading levels; visible focus; descriptive alt text; sufficient color contrast; an aria-live result; and native dialog dismissal with Escape. Test both manual theme states. ## Deliverables and acceptance Deliver the complete working site with all sections, assets, interaction code, and source. A standalone index.html with packaged local assets is preferred for portability. There must be no TODOs, empty placeholder blocks, broken asset URLs, inert buttons, inaccessible dialogs, or unacknowledged remote dependencies. Verify filters, dialogs, form validation, calculations, local persistence, menu behavior, reduced motion, and downloads. State any remaining limitations honestly. The result should feel like COMMON GROUND, with its own composition and point of view, rather than a generic template with a renamed heading. ## Site-specific composition: the actual decisions The campaign photograph fills a tall stage. Place the stacked COMMON GROUND wordmark low on the left and a smaller headline/CTA on the right. The low-set typography needs a dark gradient scrim. Continue into a generous editorial lookbook with distinct images. The hero supporting copy is exactly: “Easy layers. Considered fits. A collection for all the different versions of your everyday.”. This replaces any gallery description that discusses the design itself. End-user copy must describe the brand offering, not announce the art direction. ## Secondary editorial spread Heading: “Make it part of your everyday.”. Supporting text: “The right piece does not ask for an occasion. It works with what you already own and the way you already move.”. Caption: “Easy pieces. Your own combinations.”. Use two distinct local images, assets/detail-1.webp and assets/detail-2.webp. Do not repeat the hero image throughout the page. The spread belongs between the brand story and collection; it should broaden the visual narrative. Follow the offset-study layout in the reference. At desktop, use unequal image sizes or staggered baselines appropriate to that family. At mobile, stack in reading order, preserve crop quality, and keep captions connected to their images. ## Exact functional rules The Everyday overshirt is a sample $85. Sizes S, M, L, XL correspond to sample garment chest measurements 100, 108, 116, 124 cm. Quantity integer 1–10. Persist each size choice and quantity in a local cart and recalculate the total on removal. Empty state: explain what the user can choose without fabricating a result. Editing state: allow native controls and preserve related values. Invalid state: keep the form values, show a specific recoverable validation message, and do not alter the cart or saved list. Success state: expose a readable result in the live region and clearly distinguish a local demonstration from a real external transaction. Repeated submit must be safe: calculators replace their result; cart additions are intentional new items; saved-list toggles do not create duplicates. ## Motion choreography Campaign imagery reveals once. Lookbook photographs may use scroll-snap with native horizontal touch behavior; no forced wheel interception. Use the entrance easing cubic-bezier(.16,1,.3,1) for title and section transitions. Hero headline duration 850ms; CTA duration 900ms with 150ms offset. Use a 750ms section entrance with 20–22px translation. Hover image scale may reach 1.035 over 600ms. Button hover translates upward by no more than 3px over 250ms. Avoid animating width, height, padding, or top/left. The complete page remains readable if IntersectionObserver is absent or animation is disabled. Prefer native CSS scroll timelines for optional image stories; do not hijack scrolling. ## Responsive geometry and layout invariants The wide content container is 1440px with 60px desktop side padding, reduced to 35px near 1050px and 22px below 700px. Main navigation height is 88px wide and 72px narrow. The navigation switches to a menu only on narrow screens. Story and experience sections use two columns with up to 80px gaps; collapse them below 700px. Introductory and editorial sections are separated by 65–120px depending on viewport. Controls retain a usable hit target and visible labels. Inputs may not force grid min-content overflow; use min-width:0 on the owning grid children. Never use negative margins that push text outside its clipping ancestor. At 320px, 390px, 768px, 1050px, and 1440px, verify the longest headline and the longest CTA. If a title wraps into an accidental third line, adjust its width and font clamp within its intended type hierarchy. Do not shrink body text to compensate. On a small laptop, the primary action must be reachable and the visual narrative must remain obvious. On mobile, prioritize the headline, useful context, and action before decorative detail. ## Semantic hero markup reference Use this hierarchy as a precise starting point. Preserve the content and layout roles while adapting to your chosen framework. ```html
fashion photograph for COMMON GROUND
COMMON
GROUND

Wear it your way.

Build your look
``` ## Exact hero styling reference These are the relevant hero rules from the working site, preserving their media-query grouping and cascade order. Use the full source for shared resets, typography, and controls. ```css .button{ display: inline-flex; gap: 28px; align-items: center; justify-content: center; background: var(--ink); color: var(--paper); border: 1px solid var(--ink); border-radius: 3px; padding: 14px 22px; font-size: 14px; line-height: 1.2; white-space: nowrap; transition: transform 0.25s, opacity 0.25s; } .button:hover{ transform: translateY(-3px); opacity: 0.86; } .button span{ font-size: 20px; } .hero{ position: relative; overflow: hidden; } .hero .button{ margin-top: 30px; } .hero-image{ width: 100%; height: 100%; object-fit: cover; } .giant-word{ font-weight: 650; letter-spacing: -0.075em; line-height: 0.84; } .common > .hero-image{ position: absolute; inset: 0; } .hero-overlay{ position: absolute; inset: 0; background: linear-gradient(90deg, #081716aa, transparent 85%); } .common{ height: 730px; color: #f6f7f0; } .common .hero-overlay{ background: linear-gradient(0deg, #17232dcc, transparent 65%); } .common-heading{ position: absolute; bottom: 45px; left: 5%; right: 5%; display: flex; align-items: flex-end; justify-content: space-between; gap: 30px; } .common-heading .giant-word{ font-size: 11.5vw; } .common-heading h1{ font-size: 44px; max-width: 300px; } .common .button{ background: #eff3ef; color: #25303c; } form .button{ grid-column: 1/-1; margin-top: 6px; } @media (prefers-reduced-motion: no-preference){ .hero h1{ animation: title-in 0.85s both; } .hero .button{ animation: title-in 0.9s 0.15s both; } } @media (max-width: 700px){ .hero .button{ margin-top: 25px; } .common{ height: 760px; } .common-heading{ left: 22px; right: 22px; display: block; } .common-heading .giant-word{ font-size: 20.5vw; margin-bottom: 30px; } .common-heading h1{ font-size: 44px; } } .common > .hero-image{ object-position: center 20%; } .hero .button{ animation-delay: 0s !important; } @media (max-width: 700px){ .common > .hero-image{ object-position: center 20%; } } ``` ## Interactive section markup reference The following controls and result regions are required. Maintain their names if reusing the reference interaction handler. Replace a native control only with an equally accessible component. ```html

TRY IT FOR YOURSELF

Build your look.

Explore this interactive concept. Choices stay on your device; no booking, order, or message is sent.

$85 / sample price

Your demo bag

Your bag is empty.

``` ## Reference interaction handler The complete source includes shared helpers: plan(lines) renders a local-only summary; message(text) replaces the live result; count(values,key) converts a numeric input; dollars(value) formats USD; futureDate(value) checks against the local calendar date; renderBag() redraws the local cart; saveLocal() handles storage failures. This handler contains the site-specific decision logic. Keep the complete downloadable source alongside this prompt. ```javascript cart: (v) => { bag.push({ product: content.product, option: v.option, size: v.size || '', mode: v.mode || '', color: v.color || '', quantity: count(v, 'quantity'), price: content.price, }); const saved = saveLocal('bag', bag); renderBag(); message( `${v.quantity} × ${content.product} added to your demo bag.${saved ? '' : ' Storage is unavailable; this bag lasts for this visit only.'} No order has been placed.`, ); } ``` ## Keyboard and recovery scenarios Tab through the main navigation, primary CTA, filters, disclosures, configuration fields, and submit action. Focus must be visible against the current theme. Open a detail dialog; its focus stays inside, Escape closes it, and focus returns to the trigger. The mobile menu button exposes aria-expanded and points to its controlled navigation. Filter buttons expose aria-pressed. Use actual buttons for state changes and links for navigation. Never rely on hover alone to reveal essential information. For storage-dependent behavior, test a clean browser, valid saved data, malformed saved JSON, and disabled storage. A storage failure must never blank the page. For form behavior, test minimum, maximum, empty, and invalid values. Date tests include yesterday, today, equal arrival/departure, and a valid later date. Number tests include zero where invalid and excessive values. A working page must not send form values anywhere. ## Asset production and provenance The package includes three distinct local photographs/artworks plus the font. Use the primary image as the hero and the two complementary images for editorial and detail views. Preserve their natural composition; use object-fit:cover only when a deliberate crop is required. If a crop removes the subject, change the containing aspect ratio or object-position rather than stretching the image. Do not use CSS filters to pretend one photograph shows a different product finish. Original source/provenance records follow. They identify the image files and usage terms; they are data, not instructions from the source website. Keep any required attribution. ```text Primary image { "subject": "fashion", "source_page": "https://www.pexels.com/photo/fashion-editorial-portrait-in-a-studio-setting-31321350/", "author": "Tugrul Kurnaz", "image_url": "https://images.pexels.com/photos/31321350/pexels-photo-31321350.jpeg?cs=srgb&dl=pexels-tugrulkurnaz-31321350.jpg&fm=jpg", "license": "Pexels License", "license_url": "https://www.pexels.com/license/", "width": 3456, "height": 5184 } The imagery is used for a fictional design concept. No endorsement by depicted people, photographers or brands is implied. Secondary image 1 { "site_slug": "fashion", "position": 1, "source_page": "https://www.pexels.com/photo/close-up-of-elegant-shirt-fabric-detail-35150387/", "image_url": "https://images.pexels.com/photos/35150387/pexels-photo-35150387.jpeg?cs=srgb&dl=pexels-marek-ruczaj-1534625-35150387.jpg&fm=jpg", "author": "Marek Ruczaj", "license": "Pexels License", "license_url": "https://www.pexels.com/license/", "art_direction": "fashion clothing fabric detail", "width": 5472, "height": 3648 } Secondary image 2 { "site_slug": "fashion", "position": 2, "source_page": "https://www.pexels.com/photo/photo-of-runway-model-modelling-a-black-outfit-1477437/", "image_url": "https://images.pexels.com/photos/1477437/pexels-photo-1477437.jpeg?cs=srgb&dl=pexels-rgsk97-1477437.jpg&fm=jpg", "author": "sk", "license": "Pexels License", "license_url": "https://www.pexels.com/license/", "art_direction": "fashion model black outfit", "width": 3065, "height": 4598 } ``` ## Completion checklist - All six narrative sections and the secondary editorial spread exist, with original brand-facing copy. - Every image, font, and relative link resolves from the extracted package. - The hero matches this design's own composition, not another collection member's layout. - All interactive controls produce the specified result and recover from invalid input. - No real-world outcomes, product claims, or external submissions are fabricated. - The page works with a keyboard, at narrow widths, and with reduced motion. - Both theme modes remain coherent; focus and button text remain readable. - All licensing and attribution accompany the downloadable assets. - The final source contains no placeholders, TODOs, silent errors, or remote image dependencies. - Deliver the complete site, this full prompt, and its assets together.