Common Form

Useful. Considered. Yours.

• Visual identity
• Object art direction
• Packaging concept
• Commerce direction

Common Form explores a small collection of useful home objects. The brief asked for a brand that could make everyday materials feel considered, without turning simple things into status symbols. The result should be warm, practical, and easy to recognise.

A modular wordmark and a restrained olive palette keep the system grounded. Sculptural object studies bring material and proportion into focus. A concise label language provides useful details, while flexible layouts allow an object to remain the centre of attention.

Original concept study. No commissioned client or commercial outcome implied.

More than a mark.
A way of showing up.

The strongest identities hold together without making every application identical. This system uses a small set of recognisable ingredients, then lets scale, context, and material change the composition.

Each application answers a different question: how to catch attention at a distance, how to reward a closer look, and how to make an everyday interaction feel considered. The work is complete enough to describe a direction and open enough to keep evolving.