Graphic design
SHIFT.
Give an idea a physical presence.
THE QUESTION.
Make an exhibition concept feel confident through a small number of repeatable visual choices.
THE DIRECTION.
Let black-and-white typography establish the structure, with a vermilion form acting as an interruption. Photograph the poster as a physical object so the identity has material context.
THE SCOPE.
- Exhibition identity
- Poster direction
- Art direction
One original generated poster photograph. The exhibition, text, and identity are fictional, and no real event or institutional relationship is implied.