Three complete examples of a rough idea becoming a useful brief. Find your starting point, read the thinking, and make it yours.
Introduce a small landscape architecture studio to potential residential clients.
DELIVERABLESInvite neighbours to a weekend of independent music and food.
DELIVERABLESIntroduce a focus timer for people who work in short creative sessions.
DELIVERABLESThese are original sample projects. Use them to understand the structure, then replace the details with your own.
Introduce a small landscape architecture studio to potential residential clients. The site should make the project photography easy to browse. We need a clear explanation of the process and a simple way to prepare an inquiry. Keep the writing warm, concrete, and concise.
Use this starterInvite neighbours to a weekend of independent music and food. The campaign needs a poster, a short email, and three social posts. Make the schedule easy to understand. Avoid exaggerated claims and keep the invitation friendly.
Use this starterIntroduce a focus timer for people who work in short creative sessions. Show how to set a session, take a break, and review the week. The launch should include a product demo and a simple getting-started guide. We want feedback from a small invited group before opening more widely.
Use this starter