Useful marks, ordinary materials.
Hugo Lines is a fictional graphic designer created for this original portfolio. The work explores how a small set of marks can organize information without making the reader decode a visual performance.
I like a design system that leaves room for the person using it. A schedule should survive a late change. A sign should still make sense on an office printer. A book should offer a place for the reader’s note.
About the studies
Fold / unfold, Linework and Open address are self-initiated concepts with original names, copy and vector artwork. They are not client commissions or claims of real-world results. Each case states where a physical proof or further testing would be necessary.
Working across formats
The portfolio moves from a folded sheet to a journal to a building sign. The visual treatment changes because the reading situation changes. The common concern is making the important information easy to find.
Contact
Example address: hello@hugolines.example.
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