Good design
makes room.

The practice

I’m Noor Ellis, a fictional independent web designer. I work on small sites where the structure matters as much as the surface: publishing, cultural projects and everyday services.

I start by asking what a visitor needs to understand and what the owner needs to maintain. From there, I make a content outline, a working layout and a small set of decisions that can hold the site together.

The two projects here are original self-directed studies. Their names and sample material were created for this portfolio. I use them to show how I think, including the decisions that made the design simpler.

A practical beginning

Tell me what the site needs to do, what content already exists and who will keep it current. A useful brief does not need to be polished. It needs to describe the situation honestly.

Make an enquiry draft

This prepares a local text note. It does not send an email.